Essay on Nike Building a Global Brand - 901 Words

| Nike: Building a Global Brand | MKTG 4082W | | 1. Nike’s brand image, a set of emotions, feelings, and experiences with the brand, developed over time through advertising campaigns and consumer experiences with Nike. The core attributes of Nike’s brand image include high performance, innovation, and aggressiveness. Nike positioned itself as a company that makes products for athletes, by athletes. They tailor their products for serious/winning athletes and also stress their point-of-difference to be performance, as opposed to Reebok, whose point of difference is style. Nike is perceived as a high performance brand and they always make performance a top priority, which is a key building block for their brand image and†¦show more content†¦Their perceived quality and brand credibility is based off of high performance and innovation and their brand loyalty is strong as well, stemming from their early relationships with runners to get feedback and input. In addition, they used a â€Å"finger on the pulse† strategy to hit the streets and really find out what was on the minds of consumers, in terms of brand perceptions. Another source of brand equity for Nike is their Swoosh logo and as of 2000, 97% of Americans recognize it. 2. I am not surprised that the irreverence characteristic of Nike advertising in the U.S. did not sit well with many European consumers. The culture in Europe differs from the one in America and European consumers vary in significant ways from Americans. Nike introduced many changes in their marketing mix to ta p into the European and Asian markets. They established a grassroots allegiance of local sports teams, mainly with soccer, tennis, and rugby. In addition, they evolved their marketing strategy to a two-tiered approach. Individual markets featured ads with local stars, while all of Europe saw ads that featured popular sports like soccer, tennis, and track. Nike also focused its attentionShow MoreRelatedCurrent Issue Of Sport : Globalization1307 Words   |  6 Pagessport-related industries in the United States. As the same as other firms, sport corporates are also facing the fact that the North American markets are becoming saturated, thus they have to shifting their focus to the global markets as well as other companies. However, to open the global markets is not as simple as produce and deliver the goods, the sport industries’ managers should also concern about the cultural differences and the demand of local market. Actually, the cultural difference is the keyRead More Nike Brand Equity1038 Words   |  5 PagesCase 6 Nike Celess Valk MKTG 4082 10/29/12 To answer question one it’s important to not that Nike has created a very powerful image in the minds of consumers in America. Nike wanted consumers to see it as an innovative brand that produces top of the line performance gear that was associated with very powerful and important athletes (mostly males). Their profile users are represented as famous athletes such as Michael Jordan or Tiger Woods. The athletes reflected the brand personalities suchRead MoreNike Swot Analysis1382 Words   |  6 PagesSWOT Analysis Nike Strengths. Very good Leadership is one of Nike’s strengths. Nike is a very competitive organization. Founder and Owner, Phil Knight is often quoted as saying that â€Å"Business is war without bullets.† Nike has a healthy dislike of its competitors such as Reebok and Addidas. This competition in the market results in the company to strive to have to best products and on the market. Nike sponsors the top athletes and gains valuable coverage through the media. Nike has no factoriesRead MoreCompany Overview: Nike, INC1106 Words   |  4 PagesNike, Inc. is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. NIKE, Inc. sells, distributes and licenses its products in approximately 200 countries around the world. NIKE focuses its products in seven key categories: Running, Basketball, Soccer, Men’s Training, Women’s Training, NIKE Sportswear and Action sports. NIKE sells products through its NIKE Brand and Affiliate Brands (ConverseRead MoreNike vs Adidas1379 Words   |  6 Pages5 retailers of NIKE/ADIDAS and prepare a brief summary report of: a) Typical customer profile/demographic profile of the products of NIKE/ADIDAS shoes. b) Acceptance levels of the 2 brands in the consumers of your city. c) Consumer feedback for improvement, if any, of NIKE/ADIDAS. Ans: The Finally report After visit of Six Outlets of Nike Adidas: Introduction: As we know that both the brands NIKE and ADIDAS are having a very good reputed brands in the market andRead MoreNike1270 Words   |  6 PagesNike is a successful company that has been in business since 1972. Throughout the decades, Nike has built up its brand to one that is respected and sought after. Nike has grown its brand name through the acquisitions and partnerships of many other brands (Hurley, Umbro, Cole Haan, and Converse) to provide to its customer different products that suit every athletic need. In order for Nike to gain success in its growth, the company follows the four functions of management: planning, organizing, leadingRead MoreNikes Athletic Footwear Products1659 Words   |  7 PagesNike was founded in 1964 and is headquartered in Beaverton, Oregon. It is the world’s largest supplier of athletic apparel and sports equipment, worth over 105 billion dollars. Nike sells its products to retail accounts, through Nike-owned retail st ores and Internet Websites through a mix of independent distributors and licensees throughout the world. Independent contractors manufacture all of Nike’s products; including all of its footwear and apparel products, which are produced outside the UnitedRead MoreLeaders of the Sports World: Nike1369 Words   |  6 PagesLeaders of the Sports World Andrea M. Delvalle Etido Akpan Bus. 508 Strayer University Nike is the leader in sportswear and sporting equipment. It is a public company /major retail that was founded on January 25, 1964 as Blue Ribbon Sports. The company was headquartered in Oregon. It was founded by Bill Bowerman and Philip Knight. Philip Knight was a track athlete at the University of Oregon and his track coach, Bill Bowerman, helped him launch his idea. The company’s mission was to bringRead MoreThe Ethics And Code Of Workplace Practices1683 Words   |  7 Pagesvalues of social responsibility and ethical behavior as corporations endeavor to relieve costs and reduce contingencies in future ,nowhere is that drive for certainty and cost reduction is more enthralling then in the corporate supply chain, the global market place demands that supply chains be fleet-footed and scatter ,an efficient supply chain is responsible for changing the organization priorities by keeping the cost of the company intact and giving company the room for growth and increase productivityRead MoreCase 1 – Manchester United, Still Trying to Establish a Global Brand629 Words   |  3 PagesCase 1 – Manchester United, Still trying to establish a global brand Question 1 How do you evaluate the international competitiveness of ManUtd after the takeover of Malcolm Glazer? After the takeover of Malcom Glazer, ManUtd tried to extend its international competitiveness. Indeed, it started a sponsorship with Nike. ManUtd had also a new shirt sponsors MandUtd, AIG, which makes it have the largest sponsorship deal and replaces the previous deal with Vodafone. We can note that the new sponsor

The Usage Of Cell Phones And Social Media - 1297 Words

The Usage of Cell Phones and Social Media in Healthcare In the past decade, we have seen smart phones and social media increasingly taking over our daily lives and becoming the â€Å"norm†. Our phones have become part of our daily use and are currently used as an alarm clock, obtaining updates on sporting events and news, weather updates, video chat and posting updates on any social media. Although phones have been providing exceptional ways for providers to keep in touch with one another it has also opened up possible risks as far as patient’s privacy being breached. Therefore, causing legal and ethical problems between healthcare providers and patients. In this paper, I will discuss some of the advantages and disadvantages of phones in†¦show more content†¦As you can see this can sometimes become a tempting matter when a famous or well know individual is being treated. In the scenario provided the nurse not only broke patients’ rights, she also broke t he moral and professional obligation to protect the patient’s privacy. It can be exciting and gratifying to be able to assist in the care of someone you admire as an artist but your duty, respect, and trust to protect the patient’s privacy should never be breached. Although she posted the picture on her day off it does not make it acceptable to post n social media. Moreover, the nurse took actions that can potentially jeopardize her position as a nurse, her integrity to the patient and her employer raise many questions. I would like to discuss some advantages that the cell phone provides. First, it has become a faster way among colleagues and staff to communicate and get a hold of each other. Second, the applications it offers has brought many benefits to the provider as well as the patient. Lastly, cell phones provide convenience while on the go. These are just some examples of positive things cells phones are positively used for. I’ll now go into deeper de tails on how this can usage can be beneficial. The first advantage that will be discussed is communication. Cells phones have improved communication between health care providers and their colleagues.Show MoreRelatedCell Phone Use And Cell Phones Essay843 Words   |  4 PagesHave you ever witnessed disruptive cell phones usage in public? When is it acceptable, to use cell phones in public? Americans today have adapted the addiction of cell phone technology, the device accommodates more than just text or talking.Cell phone use is a problem in America and in our own homes. The existence of cell phones have changed the communication skills of many round the world. I believe the wave has sailed right along with rude public cell phone behavior.. B.(Thesis Statement)Read MoreInternet Usage Of Social Media1144 Words   |  5 PagesOVERVIEW: Internet usage has become a heavily integrated and important characteristic of current and contemporary society. It would be rare to meet anyone who has not yet used any aspect of the Internet. In fact, according to the article, Social Media Update 2016 written by Shannon Greenwood, Andrew Perrin, and Maeve Duggun of the Pew Research center, â€Å"86% of Americans are currently internet users† (Greenwood et al.) This percentage includes teenagers, emerging adults, and adults. Below are observationsRead MoreCell Phone Use A Social Addiction939 Words   |  4 PagesToday’s society is a generation that is being raised on conveniences, and with this generation, cell phone use has exploded. Millions of people are obsessed with their cell phones and literally will not leave their house without it. People center everything they do around their cell phone. People are checking the ir text messages and social media day and night. They face time, tweet, Pinterest, Instagram, and Snapchat. Teens on their smartphones. Photo Credit Highwaystarz-Photography/iStock/GettyRead MoreMobile Phones And Its Impact On The World1329 Words   |  6 PagesThe latest technology is highlighted by the up to date fascination with the cell phone more so smart phones. These gadgets are used for better or for worse and seems to be encouraging individuals to relatively spend more time with technology and less with their colleague or fellow human beings. Currently there is a transformation of mobile phones to a necessity from a status symbol due to the services that cell phones offer such as personal diary, calculator, video and music player, game playerRead MoreThe Negative Effects Of Cell Phone Use708 Words   |  3 PagesMany of you may feel as though a cell phone is another mere limb on your body and that it helps you keep concentration levels up. To address your concerns there have been studies and scientific proof concerning this issue. I believe while cell phone use can be acceptable, it can also cause disruptions and causes your level of confidence go down. This only causes loads of problems it also causes terrible drawbacks. Cell phone use and texting cause concentration levels to go down and it is difficultRead MoreThe Influence Of Multitasking On Different Media Devices And Brain Structure1486 Words   |  6 Pageslook through social media news feeds on laptops while reading texts on smartphones. With all the multitasking it could be shrinking the structure of our brains. According to new research from the University of Sussex, people wh o use cell phones or other devices tend to have a less gray-matter density in parts of the brain versus teens who use one or more devices at a time. â€Å"Published in the journal PLOS One, the research is the first to reveal links between multitasking on different media devices andRead MoreMobile Phone1189 Words   |  5 PagesStudy of Mobile Phone Usage Among the Teenagers And Youth In Philippines An undergraduate Thesis Presented to The Faculty of College of Management and Business Technology In partial Fulfillment of the Requirement for the Subject Research I By: CHAPTER 1 THE PROBLEM AND ITS BACKGROUND 1.1 Introduction Mobile phones have become very popular in recent years and their development has been amazing. It is no wonder why they have become irreplaceable. With all applications whichRead MoreSocial Media And Its Effect On Children965 Words   |  4 Pageswith the volume of media consumption, social media usage, multi-screening behaviour, and when the individual adopted a technological lifestyle. As the use and consumption of technology increased, the ability to focus for a longer term decreased. Age was a variable heavily correlated with these metrics, however age alone cannot be tied to sustained attention. However, not all of the results were against using technology. Remarkably, early tech adopters and heavy users of social media showed an increaseRead MorePersuasive Essay On Technology Addiction1567 Words   |  7 PagesThe instant a person s phone goes off, their reflex is to immediately grab it, right? This is because they are addicted to their cell phone and it has become natural to check it when they receive a notification; It has become an addiction. Many times, while people are eating dinner, their cell phones lie on the table next to them, or they have them sitting in their laps. What makes this issue even worse is the fact that restaurants also have tablets on the table with games and different featuresRead MorePoint Supporting Patients Care957 Words   |  4 Pagescommunicate properly is very critical when you begin your journey as a Respiratory Therapist and also until then end. Knowing that cell phones make it â€Å"easier† (not having to have face-to-face conversations) to talk to people but does it make your job easier? Susan Tardanico in her article that she wrote for Forbes she asks the most important question in her title Is Social Media Sabotaging Real Communication? A statement that carved itself into my brain in her article states: On a crisp Friday afternoon

Plan and Manage Conferences

Question: Describe about the Case Study for Plan and Manage Conferences. Answer: 1: Before starting it is necessary for all to understand the concept of conference, purpose of conference and its objective. It is very important to know how long does a conference lasts. It is also a point to keep in mind that before starting any conference. It is must to determine which tasks are more time taking and which are not. Hence, it is mandatory to align the tasks on the basis of priority. Focus into the tasks which are more urgent and prepare a list of those tasks. Prepare a list of the tasks which can be done later and start doing the urgent tasks. How many of the people are going to attend the conference and in which place the conference will be conducted these are some of the critical questions. So, I would firstly focus on the menu of the conference and then the number of guests attending the conference. One of the most earlier thing to be kept in mind before arranging all the tings is the money budget. I would like to focus on that before deciding any other things (Arndt Lanza, 2016). One of the most time taking and effective work is to find out the sponsors who will pay the expenses to conduct the conference. So, this work requires much effort then only I will be able to select the sponsors who will help me in covering the costs. Once the budget, place and other things are well sorted, then we can move into other things and tasks in organized manner. As for example we can say we should not print the names of the guests on the invitation letter who will attend the interview as we are not sure whether they will be coming or not. Printing of names should be done at the last after sorting out the names of the guests. Planning the things from top to bottom like what will be discussed at first in the conference and how the overall things will be executed is the main point to consider. This is the most vital thing to be observed in any conference. 2: Video conferencing: it has both advantages and disadvantages. Advantage of video conferencing Disadvantage of video conferencing The first benefit of using video conferencing includes that it does not involves journey from one place to another for any kind of meetings. It helps in saving time and money both for travelling. One of the major disadvantage of video conferencing is that it requires strong connection of internet for its operation. Poor network connections can disrupt the whole meetings or any kind of conversations. Video conferencing is like face to face communications, we can see people, their way of talking and also their facial expressions. So, all and all it helps in direct communications which seems very personal. Second loss is that it is very costly. Internet connections are not easily afforded by everyone in their workplace or home, so the people who have good internet connections can only make use of this applications. It helps us in seeing the people with whom we are talking may be in meetings or general talk with family. Time zones are the main boundaries while connecting in video conferences All the people who are in the conference can look at the documents at the same time. So all can perform work at the same time All of the people might not remain very familiar with this technology, so the people who are not very familiar will not be able to use that because its little bit critical One of the major advantage is that video conferencing keeps all the workers at a time in focus Telephone Conferencing ADVANTAGES DISADVANTAGES Telephonic conversations offer some huge benefits to the users. It is very much cost efficient as compared to the video conferencing. But the major disadvantage is the persons who are talking in the phone are not able to see each other face, so they are not able to fully recognize each other. It is easily available and can be fund everywhere. The users can make call from any place to anybody sitting in nearby to far distant ones also. Talking in telephones does not helps in understanding the expressions and body language of the person with whom we are talking Telephones are very much familiar to all the people as compared to the video conferences We cannot see the person with whom we are talking as we can only hear their voice. 3 Factors which needs to be keep in mind Name of the place Duxton Hotel Melbourne Name of the Venue Grand Chancellor of Hotel Melbourne Name of the organizing place Hilton Melbourne of South Wharf Requirements of the conference Proper access to the internet connection should be there Media outlets should be there Technical Equipments should be ready and without any defect and should be easily accessible Handicap facilities should be provided Internet facility and proper access to it Media outlets should be present Handicap facilities should be available easily Catering service should be good and hygienic Valet Parking should be there Proper access to the internet and its facilities Media outlets should be present there Handicap facilities available anytime Catering service excellent and easily available Valet Parking should be there Menu of conference places Hotel Hotel Hotel Venues at will match With the conference good and positive thoughts well maintained area of presentation Easy access to internet The menu should be close to public transport Fair thoughts Easy access to internet Near to public transport Near to CBD Good area Easy access Check listing of the site visit Available FB Amenities Available FB All facilities Available FB All features Costs of the conference place 10.000 15.000 20.000 Ranking of the Venues1 to 3 1 2 3 4 u Mail ValleyView Publications 12 Mountain Drive Jade Valley VIC 3999 (03) 9123 4567 u Fax ValleyView Publications (03) 9123 7654 Registration Fees Method of Payment Full Conference requirements (Includes cocktail party, speakers' papers, meals workshops.) Each person q 330.00 dollars Corporate q 275.00 dollars $ Please specify any additional requirements: Special Assistance requirement($500 3500) Please mention if any: ___________________________________________________________________________________________________________________________________ Assistance regarding transportation: Please specify: 1. Pick and drop facility from airport will cost around (350 dollars) 2. Arranging a taxi will cost around (400 dollars) *will be contacted for full information. 3. Assistance regarding baggage facilities (100 dollars) 4. Personal guidance charge (3000 dollars) Allergic substance present, if any mention: _________________________________________________________________________________________________________________________________ Special dietary requirements ($450-$650) _______________________________________________________________________________________________________________________________________ Additional Tickets - Cocktail Party No. of Tickets required @ $80.00 per person $ Total Payment Enclosed Cheque (to follow/enclosed) Credit Card q Bankcard q Mastercard q VISA q AMEX Name of the cardholder Card Number Expiry Date of card Amount Authorised Signature of the Cardholder Date Special prices apply for full conference registration: 5 delegates present from an organization then 50% discount for only 1 delegate. 10 delegates present from an organisation then 100% discount for 1 member. 5: 25 May 2015 Angus 8 Murray Street Perth City WA 0412 345 678 Attention: To all the members of the committee Respected committee members and co- workers, One of the best way for conducting our conference this year according to our ideas and concepts, selection of the keynote speakers is the most important step. We have got many speakers in front of us trough our rigorous searching in the past two weeks. We have selected them on eligibility criteria. They are selected on the basis of their professional background, their job and their job experience. So, we have shortlisted three candidates those who have fulfilled the selection criteria. Your thoughts and approval are equally and most important for us as this will help us in choosing the best speaker. Please give us your positive feedback which can help us in choosing the right person. Speaker- 1 Sam Harrop, is a well known author, trainer who owns his own business and is always involved in helping people do their work. He started his career as an entrepreneur in south Africa and he made a great success there. He built a huge business there and was very much successful and he lead a fruitful business. Sam move to Australia in 2008 along with is family members. He went there to fulfill his dreams of doing big business, for is overall personality development and is thoughts of helping others in doing their work. He had a different thought from others. He used to believe that we can change the world by improving Australia. He said that it can be done by earning more benefits, attaining the sustainable business thoughts and helping others. He always thinks of producing more jobs for the people so that no one will be unemployed and economic growth can increase. Sam is a renowned businessman now. He handles other business tycoons and assists them in handling their business. He now shares his thoughts and knowledge with his colleagues by giving them presentations and workshops. He had worked in almost every business area. He had a great knowledge of industries like- manufacturing, construction, wholesale business, retail, hospitality and leisure, transportation, real estate and financial and insurance services also. Sam is the only man people remind of when they are in trouble or they need help in some work. Sam has written a book named Getting Stuff Done which is his first book. He has written this book to motivate people to do their own work. As a good friend and master e wrote this book for every business man so that they can get motivation after reading this book and they can achieve success and they can also learn how to use accountability. Sam remains always busy in counseling people about the right and wrong things. Everyone who has been working with Sam has got a clear idea about accountability and also how to use that. The knowledge and ideas he gives to the people encourages them a lot and produces a feeling of motivation and enthusiasm in them. They makes themselves more busy and indulged in work, hence they earn more profit and they feel to have more time to do the right and important things. Speaker- 2 Peter Hillary is the second speaker. He is an inspirational speaker and an articulate who is involved in motivating people to d good things. He gives motivational keynotes and organizes conference presentations. He always explores people with daily life challenges, changes associated with daily life activities, their importance and survival. Peter Hillarys life is like pillar of setting goals and successively achieving tem by full passion and hard work. His hard works, knowledge and enthusiasm towards works along with good decisions making skills have helped them in reaching the mountain peaks. He has been able to survive in many thunderstorms due to all these skills. He seems to be a powerful narrator, communicator and a skilled assessor. He knows about how to handle critical situations, what one should do and what ne should not do in any critical situations. He has made a history of achieving the mountain climbing. He is found to be an inspirational figure for all the mountaineers and he is among one of the great families of mountaineering. His father was Sir. Edmund Hillary. He reached the Mt. Everest in 1953 and made the first ascent of climbing the mountain. Peter Hillary has always followed his father and he also climbed the Mt. Everest and reached the South Pole on skis, emerging a new route across Antarctica. His and his father names remain link forever. Peter continued his journey of climbing the Great Himalayas after his father. He earned a lot of money and donated the full for supporting schools and building hospitals for the people who lives in Everest region in Nepal. He had given presentations everywhere revealing about his experiences. He shares about his feelings that how he felt on reaching the highest peaks of Mount Everest twice in is life. He also explained his thoughts about living in the ends of the earth that is at the north and south poles and how it feels to survive in that strong thunders on the savage mountain K2. E explained all these things with the help of beautiful video footage. Peter is a brilliant and smart speaker who speaks with much ease and makes the public comfortable while listening. He is a mastermind of storytelling with a dry wit. He has spoken to a huge number of audiences starting from 12 to 12000. He knows about to hold the public and he does it every time. He tells the public about is real life adventures in a very authentic and hilarious way that everybody believes them and loves to hear them again and again. The audiences after listening to his speech find themselves in a different world. Peters own challenges are a metaphor for the entire process of achievement of is objectives for any individual. He always gives people enthusiastic message regarding teamwork, values of preparation, perseverance, caution and good decisions. He always asked people to enjoy their journey how much difficult may it be. At the end of his speech he makes the audience fully charged, enthusiastic and full of life. Sir Edmund and the Peters family has helped the people living in the villages of Nepal a lot. They built 42 schools, hospitals and clinical cares in village named as Khumbu valley which is located at the foot of the Everest and they run it by themselves. They provide free facility and checkups to the people living there. They made the hospitals and schools to show their gratitude and respect to the people living in the Everest and the way they helped them. Nepal is thought to be as one among the poorest country and by building these they helped the people a lot. Peters father was motivated by a thought and peter was also motivated by the same thought. It says that achieving your goals is great but helping others for achieving their goals is even greater than that. Speaker- 3 The third speaker is Catherine DeVrye. He is involved in generating creative ideas, entertaining audiences and showing them results. Catherine seems as the street cred in delivering his results in front of audiences in next conference. She is a combination of both Gen Y energy with baby boomer experience and wisdom. She has been voted twice in the Australian Keynote Speaker in the year 1999 and 2010. Catherine serves to be an enthusiastic power for female voice. She entertains people and acquires knowledge in both the private and public sectors. She is known as both a small business owner and a successful female business corporate executive. She has now become an excellent speaker and speaks globally on opportunities and obstacles and also how to bring change in ones life. She has written eight books and is considered as one of the best sellers. She has won the award of Australian Executive Woman of the Year Award. Her movie who says I cant was released by Random House. The book was chosen to be nominated as National Bibliography Award. After seeing the cover photo Bryce Courtenay said that the story appears to be of hope and perseverance. He was very curious about the releasing date of the movie. Her most recent book encouraged by Dr Edward DeBono, isPaperclips Don't Grow on Trees - Add value not cost to your bottom line. Catherine was earlier executive of IBM. She played roles in sectors like sales, marketing, communication and leadership development. She had spend two years in Tokyo as Asia Pacific Headquarters Human Resource Manager. She was once elected as IBM incentive events and leadership programs, she was told to deliver message in a conference. She gave tremendous powerful message and entertaining also. She remained always in search of new adventures and thoughts and thats why she visited many places like the Andes, trekked to Timbuktu, beyond Everest Base Camp. She was a cancer survivor; she started her journey from an orphanage in Canada to a successful woman. She was former member of board Who's Who of Australian Women, which was of the third largest police service in the world. She was also known as Australia day ambassador. She was earlier CEO of Young/ Junior Achievement Australia. She had done master in science and attended short courses in Harvard University and Melbourne Mt. Eliza Business School. She believed that common sense is the best education in anyones life. Her speech touches everyones heart and encourages every people. Her clients are American Express, AT T, Australian Tourism, Austrade, Bankwest, Coca-Cola, Dominos Pizza, KPMG, Hewlett Packard, IBM 3M, Local Government, Mercedes, Neways, Qantas, Red Cross, Remax, Royal Australian Airforce, School Principals. 6. The promotional tasks found in the publicity part of the conference timeline document includes: preparation of the flyer draft, selection of an appropriate name of the conference, completion of the final draft of the flyer. The promotional cost of the task was found to be as 5000 dollars, including 8% of all the total expenses spent. The promotional strategy was not done in proper way and thats why a misbalance was seen in the budget. 7. The conference will have two objectives- supporting tour operators and wholesalers for promotion and marketing of their products and promoting tour operators who provides leisure options for all the people including the disables. People included for attending the conference are- disabled people who wishes to travel who are of all age, the travelling agencies looking for new market like small business owners as hotel owners and students. Media people Travel groups and communities are always welcomed. 8 . Promotional strategy Sponsorship Goods or services Offers proposal for conference sponsorship to marketing department. 30% of budget will be allowed. Web Webpage will be prepared for the conference Create submission on website for payment Advertising on social media, sponsors websites and travel websites. 15% of budget will be allowed. Public Relations Public relations team Newspapers public relation teams are allowed for developing the advert and getting approval for it. 30% of the budget will be allowed. Media releases after creating advert and approved, it is sent to newspaper department for publishing. 0% is allowed and once in a week. Media kit Brochure, speakers need to be created as materials, and get it approved and 20% budget will be allowed. Favorable free publicity Speakers should be used for attracting people. 0% budget is to be taken. Advertising or marketing team Newspaper advertising Required for creating ads, approval and printing. 40% budget is allowed. 9. Possible sponsors Why? World Health Organisation They have the duty to act as leaders on global health related matters, are engaged in making rules and regulations and evaluation of health records. Australian Government Health department It has duty for the service delivery policy and gives access to social, health services. Lonely Planet Great chance for the organization to promote their name and travel guides to the travel associations and travellers in general. Samsung Possible new market for the company, travellers often use smart phones to arrange, plan their trips and this is the good cahnce for the company to present their products. Qantas Airways Great opportunity to put themselves in front of other air companies promoting their flight fares at the conference and having the opportunity to maybe get exclusive deals with one of the traveling agencies at the conference. 10. Enquiries in telephone- making sure that people who are in charge of handling telephonic conversations provides correct information and good service to all members. Training will be given to person who will be given this responsibility. Every people should have basic knowledge about the event and its duration and venue and time of the event. The person should know exactly about the foods, parking space, special needs and much more. 11. To: Angus From: Me Date: 15 May 2015 Subject: Procedures for Welcoming Delegates and Welcoming Speakers Angus, Venue should be checked twice before starting the conference for making sure that we can have all possible things for disabled speakers and participants. Access to the venue, washrooms, width of elevator, voice cover. See the attached redeveloped procedures. With regards, Marko Welcoming all the participants Welcoming them by name of conference Asking their name and any help they need (Brotchie et al, 2013) Providing disabled people with knowledge about toilet, ramps. Etc. Asking participants for foods or any requirements Welcoming speakers Welcoming speakers and asking them for assistance Informing speakers of the time and place for their presentation A pre- conference tour should be designed which will help in assuring the participants that they are important part of the conference. 12 List of the basic equipments Desk, chairs, laptop, internet Forms, fax, pencils, pens, name badges and telephone. 13 I am choosing the second scenario Busses will accommodate only 120 people but 122 people are present. 2 people need to go in another way, so people are asked to take their seats. I am also going to the airport by taxi and I will go on a bus only for the conference. The 2 participants will be going to the conference in my taxi with me. 14 Annual General Meeting Friday 4 July 2014 10.30am Agenda Welcome and introductions Preparing reports Preparing annual Report Auditors observation Chairpersons analysis Appointment of auditors That KPMG be re-appointed as auditors and the Directors be authorised to set their payments. Electioning of the Directors Amendment of Valley View Publications Employee Share Scheme As per the rules of the Valley View Publications Employee Share Scheme followed at the Annual Meeting of the Organization held on 24 March 1993 be changed to increase the lacks of the number of shares that can be issued under the Scheme from 3% to 5% of the total number of issued ordinary shares. General Meeting Notice is to be given to the ninth Annual General Meeting of Valley View Publications will be organized at the Auditorium of the Industry Development Centre at 10.30am on Friday 4 July 2014. Ordinary Business Reports To receive the Reports of the Directors and Financial Report for the year ended 31 December 1999. Auditors To re-appoint KPMG as auditors of the Company and to authorize the Directors to set their remuneration. Directors To choose Directors. Some Directors got retire as per the Companys Constitution: Dr Lesley Nicholls Mr Gunter Freiberg Being eligible, Dr Nicholls and Mr Freiberg offer themselves for re-election. 15 Action Plan Task Hold committee/staff meeting to solidify goals/meeting Review budget Goal/objective of the conference Locate and book the venue Determine meeting's format Review/obtain signed contract Develop program flyer; submit for approval Print meeting invitation Distribute program invitations Send program materials to designer Submit slide materials for approval Hire temp staff for on-site Order gifts and amenities Organise audiovisual recording or closed circuit Make travel arrangements for speakers/VIPs Order all food and beverages Send guarantees to hotel for meeting and food/beverage Establish on-site presence 16 Presentation/Workshop Suggested Speaker Contact Details Australian Standard Disability Symbols Mr Peter Morgan Better Business Tourism Accreditation Program Board of Victoria Email: xxx@hotmail.com Mobile phone: 00100200 Accreditation of Access - STAR RATING AAA Access for independent and assisted people with disabilities; the need for personal assessment specific to different needs of access ---- Workshops Sustainable Economy Accommodation Hotel XXX Attractions City Tour Travel Emirates Carers --- Carer's payments/costs $1500 Discovering Creativity through Recreation Margaret Yan Email: aaa@hotmail.com Mobile phone: 00103456 Workshops Economics Individual as opposed to group tourism See Webspirs Anne Richard Lockwood Pam Abbots Recreation programs in Canada ZZZ Program Adventure Sports Nature Sports Extreme Sports Limit Sports The Disabled Environment Woody Marriott Ambleside Tours Email: yyy@hotmail.com Mobile phone: 00100340 Workshops Sustainability Poor customer service Not decided The Environment for everyone moving walkways Not decided Path surfaces Not decided Universal Planning Max Murray Paraquadic Email: www@hotmail.com Mobile phone: 00100345 Workshops Not decided Building design issues implementation Not decided Measures in issuing building permits Not decided Access Sensitive Ross Clark Vision Australia Email: zzz@hotmail.com Mobile phone: 00134567 Workshops Not decided Parks and Gardens Access Not decided 17 Choosing the message The excellent formula to follow is AIDA model Points to be focus are- colourful text and dramatic graphics Interest areas- linked to readers need Desire- activating positive thoughts Action- it should be clear Message content How do you appeal to the prospective delegate? Which type of appeal would be relative to this conference? Rational Appeals relates to the audience self-interest Emotional Appeals provoke emotions that motivate the purchase Moral Appeals directed to the audiences sense of what is right and proper Message Structure How can we gain participants attention? The most efficient way is to create messages in a way that catches the reader, for example: what does the conference offer the reader? Write text for the conference promotional material taking this all in mind: Lead (first paragraph) with a powerful message to catch attention Comprised of details of aim, topics and speakers Include information on the company, if relevant Identify adjustments on text, eg the size, addition of other items (response card) and price Designing of message: instructions for the designer What will encourage the reader to open the invitation card? Does the front page holds the attention of the target market? Deciding the headline, text Providing information on company profile and culture Select paper type and size It may be good to obtain three written pieces from printers and designers. Also check samples of previous work, references and their work timings on comparing with the conference lead timings Convention centres and bureaus also airlines will supply 'shells' to print your program. The service is either free or at a nominal amount. 4. Message format: instructions for the public relations consultant Advertisers - can use novelty and contrast, eye-catching, pictures and headlines, colour and shape Radio - choose words, sounds TV - as for radio, also body language, dress and hairstyle The message source The use of celebrities or personalities as a spokesperson for the conference attracts higher attention, recall and also gives credibility to the event (Carbajal 2016). A spokesperson that is highly credible is very persuasive, the three factors most often found are: Expertise - the degree of authority to back the claim Trustworthiness - how objective and honest the source appears to be Likeability - those who are open, humorous and natural The promotional material will range from an article in a professional magazine to a bulk mail-out run but there are three elements to consider when forming a successful promotional strategy. How will the package be distributed - mail, fax, email? What should be covered - front letter and planning with speakers' names. Encourage more contact by telephone, or by taking follow-up to make a relationship, which will strengthen their presence. 18 PROMOTIONAL TIMELINE TASK PURPOSE OF CONFERENCE DATE OF CONFERENCE VENUE Finding Best place Booking SPEAKERS OrganisingSpeakers Gifts SPONSORSHIP BUDGET Deciding on fee for delegates Collectingmoney PUBLICITY DraftFlyer Final Flyer CATERING Choosingcaterers Menu Order SIGNS Design sign Place sign in appropriate areas PROGRAMME Draftprogramme Final programme NAME TAGS OrganisingSponsor Producingtags PROMOTION Visiting classes EVALUATION Draftevaluationsheet Final evaluationsheet Completingevalutionsheets 19 Collected information Name of the conference Program chairman Aim of the conference Type of conference Number of participants Process of telling them of the conference Case studies Small group talks Meeting room needs Food functions Breakfast Menu Speakers 20 Name Designation Time of start End time Mr ZZ Chef 8.30 am 2 pm Mrs XXX Functions 9.30 am 4 pm Mr WW Supervisor 9.00 am 5 pm Conference evaluation You can use information from all stages of the conference to develop a comprehensive and useful post-conference report. Conference evaluation is mandatory. 21 Evaluation is the process of critically observing, measuring and evaluating the performance of a conference in order to observe its results perfectly (Ray et al., 2016). Evaluation of data requires certain questions like: What data will be needed Who will be collecting the data, when and how What analysis process should be required What will be the final format of the report and to whom it should be presented. There is some process to collect the results of the evaluation. Collection of Data Observation Surveys There are three main areas to focus upon Pre-conference Asking the public before the conference Resources needed for the conference to proceed? Market research is a tool to build: The probable audience feedback Estimation of costs Determination of benefits Comparing results Monitoring the conference Tracking the progress of a conference throughout the whole process for example: If registrations are slow additional promotion of the conference may be required by creating a higher profile for the conference within the media(Persichitte., 2016) Media coverage Continuous evaluation of the budget Evaluation after the conference is over After the completion of the conference, the data are analysed Data can be evaluated from: Budget - anticipated and actual Promotion schedule Data of participants and forms of evaluation Reference Arndt, T., Lanza, G. (2016). Planning support for the design of quality control strategies in global production networks.Procedia CIRP,41, 675-680. Brotchie, J. F., Dickey, J. W., Sharpe, R. (2013).TOPAZ: General planning technique and its applications at the regional, urban, and facility planning levels(Vol. 180). Springer Science Business Media. Carbajal, S. (2016). 2015 California Climate Action Planning Conference Keynote Address.Focus,12(1), 8. Carew-Reid, J., Prescott-Allen, R., Bass, S., Dalal-Clayton, B. (2013).Strategies for national sustainable development: a handbook for their planning and implementation. Routledge. Jalongo, M. R., Machado, C. (2016). Before the Conference: General Planning Strategies. InMaking Effective Presentations at Professional Conferences(pp. 17-35). Springer International Publishing. Persichitte, K. A. (2016). Strategic Planning and Conference Planning Update.TechTrends,60(3), 194. Ray, T., Sarker, R., Li, X. (Eds.). (2016).Artificial Life and Computational Intelligence: Second Australasian Conference, ACALCI 2016, Canberra, ACT, Australia, February 2-5, 2016, Proceedings(Vol. 9592). Springer. Rintanen, J. (2012). Planning as satisfiability: Heuristics.Artificial Intelligence,193, 45-86.